June 29, 2016
The Importance of Human Marketing In Business
As a consumer, you certainly appreciate the human touch. Naturally every human being appreciates the sense of acknowledgement. It also shows a level of appreciation. In the earlier days of marketing, consumers were dominated by a brand’s equity. Your options were limited due to the confinements that major brands would place upon you. Those days…
June 8, 2016
4 Ways to Beat Your Competition at Their Own Game
The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…
May 25, 2016
9 Essentials for Building a Dominant Digital Brand
The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…
May 4, 2016
The Impact of Communication In Digital Marketing
Internal and external communication in the digital marketing realm seems to be a burden for a lot of businesses these days. This includes small business, mom and pop shops, and even corporations. At the C-level particularly, communication seems to be significantly more problematic. In most instances, poor communication is attributed to workflow ramifications. The interesting…
April 13, 2016
The Emotional Era: Content, Storytelling & Persuasion
We are living through the best years of human history. A world where technology continues to evolve and digital as a whole is an essential part of our lives. An era heavily driven by digital technology, content, and social influence. Content particularly though, plays a dominant role within the digital marketing mix. Something that consumers…
April 6, 2016
5 Digital Marketing Mistakes – And How You Can Fix Them
These days it seems like everyone is a digital marketer or versed in digital marketing. The evolution of today’s business marketplace and technology has allowed solopreneurs and entrepreneurs to position themselves as experts. In the last 3-5 years alone the business marketplace has evolved more than it has in the last 50. I attribute the…
March 31, 2016
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
March 15, 2016
The Continuing Evolution Of Digital Marketing
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.…
February 14, 2016
The Importance Of Smart B2B Content Marketing
If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic. At the same time…
November 26, 2015
How Digital Competency Defines Marketing Success
Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital the next 12 months. Technical competency…
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