December 13, 2013
Facebook’s Ever Changing Content Carousel
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers. Companies such as Upworthy ($8 million dollar Series A in August) have led the content revolution – not creating anything new, but merely…
November 27, 2013
5 Easy Metrics to Judge Your Content Marketing Efforts
Only the final stalwarts of the ossified advertising ancien regime still argue that online content marketing isn’t a good idea for a business. The Revolution is over; the content producers have won — even if they don’t get paid sometimes. But with great power comes great responsibility. In 2013, it’s no longer okay to just…
November 21, 2013
Here’s How to Curate for Your Audience and Keep Them Coming Back
Engaging in content curation is a powerful and wonderful way to share your story, build your expertise, add value to customers and prospects, build a community, bring your voice into the world on a topic, construct a solid reputation and credibility, and have fun doing all. If you are into relationship marketing content curation can…
November 13, 2013
Content Marketing is the New SEO
Back in the stone age (2005), a talented search optimization agency could rank any page for any term if given enough resources. In fact, that’s still the case, but you need even more resources and the results last a lot less time. The oracle in Mountain View, California continued to spout out its wisdom of…
November 12, 2013
Why Content Curation Is Disruptive
What Is Content Curation Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. Great curators comment and share experience across content, authors and themes. Great curators such as Robin Good or our host Jan…
November 9, 2013
The Future of Curation is Evergreen
By Angela Dunn @blogbrevity What is Content Curation? Content curation is much more than simply collecting things you like. To be an effective curator, you need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your…
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