March 7, 2019
How Machine Learning Can Improve Email Marketing
Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…
January 29, 2019
AI: Some Tips On How To Use It in Digital Marketing
Being a huge Sci-Fi fan, I always knew AI would be something I would naturally gravitate towards, once it could feasibly be applied in digital marketing. I still remember the first conversation I had with my then-boss, about adding a chatbot to the company homepage. He was outraged, to say the least, and I distinctly…
October 16, 2018
6 Ways AI Can Spark Immediate And Scalable Progress Through Blockchain
Artificial Intelligence, or AI as it is usually called, is often regarded as a 21st century miracle. Who could’ve visualized machines functioning automatically with minimal intervention of humans? Thanks to AI, we no longer have to attend to every task or duty by ourselves as machines can now be programmed to do so. There are…
October 11, 2018
From Alexa to Podcasts: The Power of Voice in Modern Marketing
Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably…
July 25, 2018
16 Facebook, Twitter, AI and Business Marketing Tools
The following is made up of 4 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your Facebook Page Better business management Artificial Intelligence Tools Marketing management for Twitter Use These Facebook Apps To Help Grow Your Page 1)…
July 10, 2018
7 Trends That Will Transform Online Business In The Future
With the unleashing of emerging cutting-edge technologies, almost every aspect of our society will see a transformation. New technologies will have a huge impact on the way online business will be carried out in 2018 and beyond. Modern technological systems such as ERP and CRM are highly capable of boosting productivity and reducing costs by…
May 14, 2018
3 Ways Marketers Can Use Social AI For Lead Generation
Artificial Intelligence’s impact on marketing continues to gain speed. In this article, Shelly Kramer looks at the early steps of Social AI and how it can boost Lead Generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Generation Marketers use social in a variety of ways, from searching for social…
April 30, 2018
How to Place AI at the Forefront of Your Content Marketing Strategy
In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…
April 23, 2018
How Artificial Intelligence and Machine Learning Can Be Used for Marketing
Artificial intelligence (AI) has already become highly disruptive, with technology directly impacting almost every domain of industry. Here are a just a few examples of the pervasive usage of artificial intelligence in our modern business ecosystems: Self-driving cars Automated manufacturing processes Image recognition applications AI enabled supply chain management Machine learning enabled marketing The demand…
April 11, 2018
The Bond Between Artificial Intelligence and Knowledge Management
In this modern era, humans have started to preserve as much knowledge as possible. “Cave paintings” were considered as the first form of converting knowledge into accessible information. The evolution of knowledge transformation and management has come a considerable way. Today, it goes beyond books, paintings or even the hieroglyphics. The 20th century introduced information…
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