Category: Artificial Intelligence

Neal Taparia

Are Instagram Bots Helpful for Your Business Account? Here’s Everything You Need to Know About Automating Instagram

Robots are taking over the world. No, I’m not talking about the Transformers (although that would be cool). I’m talking about AI tools that are slowly replacing most repetitive work. For many social media marketers, using bots is an easy way of making headway on activity intensive platforms like Instagram. As one of the most…

Tuhin Bhatt

Augmented Reality Content Creation: What Goes On Behind The Scenes?

There is fact, then there is fiction. Then there is a world that hits the middle ground between both fact and fiction. Augmented reality is ushering the world into that world where our true reality merges with a digital reality. Sounds complicated? Let me break it down. We have physical objects like buildings, things, people,…

Yash Chawlani

Is GPT-3 Ready For Prime Time? A Content Marketer’s Opinion On Today’s Writing Tech

OpenAI has released yet another evolutionary variant of its AI, billed as ‘too dangerous for public release.’ But now, after over 6 months of  GPT-3 AI being in our lives and with millions of words written, has the manual copywriting world taken a fatal hit? Or, on the contrary, has GPT-3 become the helping hand…

Nahla Davies

3 Ways You Can Utilize AI To Scale Customer Acquisition And Retention

There are only so many insights businesses can gather by mining their sales data. In the best-case scenario, marketing-wise, data mining tools make it easier to understand which products and services customer groups want to purchase the most. But all of the data mining tools in the world put together are still too clunky and…

Margo Ovsiienko

How Smart Marketers Are Using AI To Boost Their Businesses

If you are reading this article, then you are probably already convinced that AI can have a significant impact on your business’s bottom line. It’s not a question of ‘Should I implement AI?’, but rather ‘How can I use AI to stay ahead of others?’ You are not alone in your quest. AI is one…

Nahla Davies

3 Ways AI and Machine Learning are Transforming B2B Marketing

Artificial intelligence (AI) and machine learning (ML) are becoming rapidly entrenched in all forms of business and life beyond it. Why then, do they have so little implementation in actual B2B marketing? Fewer than 20% of B2B enterprises use these technologies in meaningful ways that transform the way they connect with customers.  That’s a shame since…

Srushti Shah

AI Chatbots: What Can They Do For Each Business Function?

In 1964, MIT professor Joseph Weizenbaum developed what we could call the first prototype of a working chatbot. It was called ELIZA. ELIZA was a test case of the Turing test — a method of inquiry in Artificial Intelligence for determining whether or not a computer is capable of thinking like a human being. Almost…

Robin Singh

AI and Content Marketing: How Machine Learning Is Impacting SEO

Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…

Haley Lucas

Are Chatbots Replacing Email Marketing?

To run a successful business, you only have one job to do.  And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…

Dipti Parmar

How AI in Martech Impacts the Customer Journey

If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…