February 18, 2021
Are Chatbots Replacing Email Marketing?
To run a successful business, you only have one job to do. And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…
January 28, 2021
How AI in Martech Impacts the Customer Journey
If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…
October 29, 2020
10 Artificial Intelligence Tools That Are Integral to the B2B Sales World
AI is integrating ever deeper into even small companies. So much so that there are new Artificial Intelligence Tools coming to market seemingly daily. You can use it to streamline your B2B sales processes in real-time. Although big corporations first embraced the concept of AI, it’s becoming a trend used by many small businesses to…
September 29, 2020
The Power of AI Tools in Customer Service
As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…
August 12, 2020
AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]
Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are: (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…
July 21, 2020
How To Transform Customer Reviews Into Data That Actually Makes Sense
As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…
July 15, 2020
Best Marketing Analytics Tools That Use AI To Improve ROI
Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help. AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…
July 8, 2020
5 Ways AI Can Fuel Your Customer Engagement Strategy
“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…
April 21, 2020
How Artificial Intelligence Is Transforming Digital Marketing
I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…
March 31, 2020
How Chatbots Can Boost Your Site’s SEO
Did you know that ELIZA was the first chatbot in the world? Well, now, you do. Joseph Weizenbaum developed ELIZA at Massachusetts Institute of Technology (MIT) in 1966. Source ELIZA provided a pre-programmed response to the users by studying their entered keywords and phrases. Over time, how ELIZA operated laid the foundation for the…
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