Susan Gilbert
May 3, 2017

Do Press Releases Still Work for Business?

Press Releases

In addition to building a brand on social media, press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. A press release is simply a newsworthy story about you or your business. Reporters might want to print your press release or they may be…


Patrick Foster
May 2, 2017

What Makes B2B and B2C eCommerce Different?

There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your…


Joan Selby
May 1, 2017
SEO Audit

Let’s skip the part where we convince you how important search engine optimization (SEO) is. You already know that. With a great SEO strategy, you can rank higher than your competitors in Google search results. This means more people will come to your website, and the visits will bring you more money. Now, the only…


Jenn Herman
April 28, 2017

Here’s How to Gain Quality Instagram Followers

Quality Instagram Followers

Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts to…


Adeel Sami
April 27, 2017

Want To Be a Blogging Champion? Don’t Give Up!

The blogging champion

How does it sound, being called the Blogging Champion? Fantastic? Excellent? Dangerously happy? Awesome, isn’t it, being called ‘the blogging champion’? Winning something extraordinary in a sport sound so awesome as you’re the first from the competition. The champion.


Brian Zeng
April 26, 2017

4 Tips for a Successful B2B Mobile Marketing Campaign

B2B Mobile Marketing

We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…


Eleonora Zolotaryova
April 25, 2017

How To Get Your First Website or Major Site Upgrade Right

First website

Everything happens for the first time. Even your own website. Whether it’s your company’s website, online store or blog, there are basic points to follow if you want to succeed. The algorithm of action, which I describe in this article, was worked out over several years in the field of marketing and SEO. Many of…


Joan Selby
April 24, 2017

Increasing Engagement and Leads with Interactive Content

Interactive Content

Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…


Robert Caruso
April 21, 2017

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing…


Liaqat Ali Hamiya
April 20, 2017

How to Create an Efficient Marketing Plan

Efficient Marketing Plan

Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of a marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing a very…


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