Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…
In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing…
Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of a marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing a very…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never…
Congratulations, you’ve finished writing your perfect post! This will be especially so if you’ve been following the previous six posts in this series (see the links to the previous articles at the end of this post). However, before you rush in and immediately publish it, there’s still some work to be done. You may be immensely…
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense. Everyone is there. And those not there,…
Even though most people use social media every day, many brands are still reluctant to use it as customer support channels. That’s due to different reasons but – as a consultant – I’ve experienced three Social Customer Service hurdles, and I’ve turned them into questions for you in this post. At the end of it…
No one would have been interested in following Brian Dean on Twitter or subscribing to his weekly newsletter programs if he wouldn’t have put massive value in his posts and inside stories. When Neil Patel mentions, The ability of analysing issues and solving real time problems make him the leader And that’s where Authority comes…
Plenty of posts are written without any kind of call to action, let alone a focused call to action. Yet when you tell bloggers about this, the realisation makes their eyes widen. They may well have heard about a call to action, but they didn’t think about including one in their post. It’s as simple as making sure your message has been…
