A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.…
Have you ever noticed that some ads we remember for a long time, while others, no matter how beautifully made, we forget almost as soon as we have seen it? There is no magic wand at work here. The ads we remember are the brainchildren of marketers that understood the way the brain works when…
When I started working about 20 years ago, a mantra was ‘we must avoid customer complaints.’ That was the first time I heard about customer retention. Today, working as a customer service consultant and trainer, I still see many companies trying to prevent complaints. But in the meantime, technology has dramatically changed customers’ behavior. In this…
Editor’s Note: While we cater most of our content towards more experienced writers, many of us know people who are starting out. Certainly, the last time we aimed an article at student entrepreneurs, it was well received. We hope this will be helpful for you or someone you know and love…. Digital Marketing Skills For…
The New Alternative Economic Systems (Part Two) The Growing Interest of Companies and Institutions This is Part Two of Raymond’s eye-opening article on alternative economic systems. If you thought that blockchains were strictly a way of keeping track of Cryptocurrencies, think again! Better yet, read this article! To read part one first, click here. Warning:…
Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and…
Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem…
This article by Timothy (Tim) Hughes, looks at the importance of Change Makers and Mobilisers in the new Social Sales paradigm. It is another installment in our “Great Articles You may have missed” series. The New Social Sales Paradigm Sitting in a Starbucks at a motorway service station on the M40 (a major English motorway,…
Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,…
As the eCommerce industry is growing exponentially and evolving rapidly through latest technology advancements, there remains a constant pain point – Shopping cart abandonment. Shopping cart abandonment is a term used where shoppers fill their cart but fail to checkout. Econsultancy studies reveal that online retailers are globally losing US$3 trillion in sales each year…
