People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice. Creating effective marketing, which I define as marketing that delivers…
How Do You Turn Clients Away? Revenue versus Growth… Turning away customers is nerve-wracking. You need clients to grow and without revenue a business is no more than a hobby. So, how can I suggest that there are clients that you need to turn away? Ironically, the smaller and younger your business, the more you need to…
The chances are that you consider yourself a master communicator but have nevertheless had issues where your instructions to someone have been misconstrued and they have felt the same about you. Considering we will be communicating in the same nominal language – some dialect of English where the words might reasonably be expected to be…
As web anthropologist Stowe Boyd likes to say, “The single most important decision we make in a connected world is who to follow.” Your social networks are your window onto the world, a lens on your market. You determine how wide your window is, and how focused the lens. Ultimately, your online connections will color…
Only the final stalwarts of the ossified advertising ancien regime still argue that online content marketing isn’t a good idea for a business. The Revolution is over; the content producers have won — even if they don’t get paid sometimes. But with great power comes great responsibility. In 2013, it’s no longer okay to just…
If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…
Saying that marketing is expensive is equivalent to beating a dead horse, but it’s the truth. With so many options today in digital, email, printing, and branding costs, just to name a few. In today’s day and age, finding influencers for your brand, either through customer acquisition or reaching out is one of the most…
In F. Scott Fitzgerald’s “The Great Gatsby,” multiple overt and subtle themes float in and out of the story. One that I find intriguing is the illusion that Jay Gatsby has created around his life and back story. Gatsby has built an elaborate facade to live in that has lessons to teach us about business.…
This article was very out of date. If you are looking for articles on Lead Gen, please click on any of these links: The Curatti Lead Generation Roundup Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme Advanced Tips for Effective Lead Generation How To Use Social AI for Lead Generation Are You Using LinkedIn…
As a business owner, it’s challenging to run the business, deliver value to your clients and market/sell to keep the work flowing. Here are 16 resources that will help make your life easier in these three key areas. I’ve used each of these or had them recommended by people I trust and respect. What have…
