November 28, 2018
5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)
Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to…
October 23, 2018
3 Reasons Your Influencer Marketing is Not Performing Well
The global influencer marketing value for Instagram has gone up from US$1.07 billion in 2017 to $1.6 billion in 2018. It is expected to increase further to $2.38 in 2019. Influencer marketing is one of the best ways to bridge the gap between your brand and your target customers. But like any other marketing method,…
September 25, 2018
How to Make Your Photos Look Amazing Before You Post Them on Instagram
When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether…
August 28, 2018
7 Strategies to Boost Your Ecommerce Sales With Facebook Ads
The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…
August 14, 2018
Everything You Need to Know About Personalized Marketing
Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…
May 15, 2018
6 Super Effective Ways to Boost your Mobile Conversion Rates
Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…
March 6, 2018
How to Write Content That People Will Read and Share
This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content? In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…
January 23, 2018
10 Social Media Optimization (SMO) Tips to Boost your Website Ranking
Have you ever heard of or delved into Social Media Optimization, aka SMO? In this article, Shane Barker details how SMO can be used to boost your website ranking. It’s another article in our “Great Articles You may have missed” series. 10 SMO Tips It is impossible to separate social media and SEO, as these…
December 11, 2017
22 Surprising Conversion Rate Optimization (CRO) Case Studies
Want to close more deals? Then you’ll need to work on Conversion Rate Optimization. In this article, Shane Barker presents 22 case studies that all of us can learn something from. It’s another article in our “Great Articles You may have missed” series. Conversion Rate Optimization Case Studies If you’re familiar with digital marketing, you…
October 17, 2017
5 Ways to Optimize Your Content for Better Conversions
In this article, Shane Barker offers us 5 ways to optimize our content, gearing it towards better conversions. It another article in our “Great Articles You may have missed” series. Optimize Your Content. Get Better Conversions Content plays a vital role in the conversion funnel. It can be used to raise awareness about your product…
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