April 7, 2020
How To Ignite Digital Customer Service In Complex Times
While I’m writing this article here in Milan, Italy I constantly hear ambulance sirens going back and forth for a dramatic reason that is globally hitting us. Nevertheless, time goes on and life does as well, meaning that we have to keep either ourselves and our businesses alive. As for customer service, many people with…
March 3, 2020
The Winning Link Between Customer Service and Marketing
If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…
February 4, 2020
Is Your Customer Service Addicted to KPI?
‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…
January 7, 2020
Customer Service Failures: From Hello to Hell No!
After this festive season, we are ready to get on with the new year. Despite our usual good intentions ‘I want to be more friendly, helpful or patient’, our daily routine soon brings our feet back on the ground. That will surely happen when you need to get in touch with the customer service of…
December 3, 2019
How To Use Digital Customer Service To Make Business Alliances
‘Tool’ is definitely one the most frequently used terms in Digital Customer Service. But it is overvalued. Actually it’s just part of the solution. In fact, even though tools are very important, they are not enough to deliver excellent and consistent customer experiences. The other missing ingredient? People soft skills, meaning those who daily interact…
November 5, 2019
The Power of Conversations in Digital Customer Service
‘A picture is worth a thousand words’. This is true. But when it comes to having conversations with customers, words do count! In fact what you say and how you say it can make or break the whole customer experience. Therefore, it has become crucial for all businesses to train highly skilled customer service assistants.…
October 1, 2019
What Will You Do When Your Customer Screws Up?
Nobody’s perfect – neither you nor your customers. In fact, sometimes even the most admired brands make customer service mistakes. But they typically have the ability to turn such pitfalls into great customer experiences. In this article though I’m going to focus on the other side of the coin: helping you fix issues that you…
September 10, 2019
Approach Your Customer Service Like a Moon Landing
Happy September! That’s the time when vacations become fading memories and we need to focus to reach our yearly goals. It’s also the best time to make changes in order to improve your customer service. As a customer, I’m sure you’ve already experienced something similar reading the following three phrases: ‘It was not really bad,…
August 6, 2019
Why The First Customer Service Impression Matters
When it comes to customer service there’s a lot of talk about strategies and tools. Even though they are essential to delivering a seamless omnichannel experience, there is another aspect to be considered: the quality of conversations. Taking care of each one of them is paramount in order to let the customer love your brand.…
July 2, 2019
The Cultural Shift Towards Digital Customer Service
Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…
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