June 7, 2015
The 9 Critical Drivers for Social Selling
By Lee Traupel The face of sales is longer mired in the old school of sales approach imprinted in the culture by David Mamet’s culture defining “GlenGarry Glen Ross” – a tale of desperate men chasing the American dream using outdated sales “methods.” Social selling is not new. People have always “bought socially”: asking advice…
June 3, 2015
Millennials Are Reshaping Work – Here’s How
By Shelly Kramer Further confirmation, if it were needed, that the millennial generation is dramatically reshaping the world of work has emerged from a recent report. This time though, the global nature of the research has not only reinforced many of the most common assumptions about millennials and work, but has also revealed that in…
June 2, 2015
How Do You Outsmart The Crowd?
By Greg Satell Most of us live busy lives. There is work, family, maybe a hobby or two and the need for some leisure time to refresh our batteries. So the amount of things we devote serious thought to is necessarily small and we get in the habit of not paying attention to much that goes…
May 20, 2015
Voyeur, Sharer or Engager: Which Best Desrcibes You?
By Bryan Kramer Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have…
May 10, 2015
3 Must Have Elements of Every Social Media Strategy
Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…
May 8, 2015
How To Use Emotional Headlines To Grab Readers
By Barry Feldman How to Move Readers to Share Stories [71.4] I spent some serious time messing with the sub-heading above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of…
May 5, 2015
Why Culture Defines How Well You Tell Your Brand Story
By Michael Brenner One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing, at many B2B brands, emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting…
May 3, 2015
14 Tools To Transform Your Twitter Engagement
By Brian Fanzo Twitter, like all technology and social media platforms, has changed drastically over the last couple of years. While the technology and platforms have changed, the impact and value gained have only increased. The problem is a great social strategy and philosophy will only get Twitter users so far. The learning curve for…
April 29, 2015
Visual Content Marketing: What You Need To Know
By Brett Relander Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the…
April 26, 2015
How To Use Canva To Create Your Own Infograph
By Mike Allton Have you ever tried to create an infograph? I’m sure you’ve seen many in the wild, amazingly and dynamically delivering statistics and information… and getting incredible amounts of social signals from an increasingly visual online landscape. But if you’re like me, lacking the ability to so much as draw a circle in…
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