November 12, 2014
Communities are the Future – Are you In?
By Bryan Kramer As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most…
November 10, 2014
Watson & Twitter: A Marriage Made in Tech-Heaven?
In a successful marriage, each partner complements the other. Recently, the hi-tech world was abuzz with the news that Watson, IBM’s AI supercomputer, was hooking up with the social media darling Twitter. Some see the pair as a match made in cyber-heaven, which will benefit marketers and small to medium-sized businesses. But is the much…
November 6, 2014
5 Common Marketing Myths
By Geoff Livingston Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging voices laud these best practices and ideas based on their experiences or beliefs, which for all intents and…
November 3, 2014
Before Jumping to Solutions, Know the Context
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
October 20, 2014
Beware: Online Marketing Experts Aren’t Always Right
By Barry Feldman True or false: You should do what online marketing experts say. Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of…
October 17, 2014
The New Social Marketing: A Sensory Experience
By Bryan Kramer Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how…
October 10, 2014
Make Your Marketing Human-Centered. Here’s How
By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
October 9, 2014
Service is The Bridge to Meaning and Purpose in Business
By Gideon Rosenblatt To be of service is to become bigger than the way we normally see ourselves. Our attention shifts. We set aside our preoccupation with ourselves and turn our focus outwards, towards others. Being of service through a business is really no different. We expand our sense of the firm beyond the narrow…
October 6, 2014
Marketing Strategy Begins with a Buyer Persona Profile
By Lee Traupel A buyer persona profile identifies who you are targeting with marketing initiatives. It’s the go to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews will flesh out the optimum profiles which can be converted to actionable marketing profile docs. Four Critical Steps for Building…
September 19, 2014
Slideshare: The Biggest Opportunity In Content Marketing
By Michael Brenner At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.” Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is…
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