March 30, 2014
Here’s How To Find The Right Context From Survey Results [Infographic]
Surveys! More and more people in Social Media are doing them! The idea behind this is flawless. We want to serve our customers by better understanding their needs, so why not ask them! We did two for Curatti, the second of which, on Social Media Analytics, was with a view to a third. Well that…
March 23, 2014
Why Google Page Rank Is So Important To Your Business
Having already talked at a high level about Semantic Search and simply mentioning Google Page Rank, in the article How To Lead Readers From Their Search To Your Solution, it seems fitting to close the loop on Page Rank by delving more deeply into it. And we can ignore it if we choose, but sooner…
March 21, 2014
How To Lead Readers From Their Search To Your Solution
At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience. The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming…
March 16, 2014
How Do We Find Our Way Out Of The Content Echo Chamber?
In his article, Focus On Your Audience More Than Your Peers, Daniel Newman of Millennial CEO nails a point I have tried to make more than once about the bubble so many content marketers are building around themselves. It’s actually more of a two-way mirror: here we are, in this space with others writing the…
March 12, 2014
Why We Need To Expand The Big Data Questions Gene Pool
In the September 2013 article “What Businesses Need to Understand About Big (and Small) Data”, for ArCompany, Danny Brown invokes Maslow’s Hammer: “If you have a hammer in hand, you eventually start to see a nail.” Abraham Maslow’s actual quote is perhaps even more telling than the statement now attributed to him: “I suppose it…
March 7, 2014
The Marketer’s Cocktail: Blending Psychology with Big Data
Is Big Data Really the Be All and End All? This was a banner week for great Data related content, but arguably the best article of the week was nothing to do with Data at all! Entitled “The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust”, and…
March 3, 2014
Here are Questions to Broaden the Data Analytics Discussion
In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…
February 19, 2014
Here’s How To Find The Story In Your Data
This is the introduction to what will be a sporadic series on Data Story in Social Media. Over time, individual aspects will be delved into in greater detail. When discussing anything about Data Story, it’s important to start from the very beginning. Telling stories through Data can mean different things to different people. This…
February 10, 2014
Context Broadens Audience. Questions Broaden Discussion
To Break free of the Silo, look outside of it. Seems obvious, right? But somehow, whereas the problem is evident to many, a broad solution remains elusive. Indeed, as communities form within the Content Marketing world, could it be that the culture is exacerbating rather than alleviating the issue? It is what prompted me to…
January 25, 2014
Is ‘Content Shock’ Just Another Scare?
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…
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