March 9, 2014
10 Things You Should Always Do on Social Media
In the world of social media best practices, there are always a plethora of articles on what practictioners shouldn’t do. This therefore assumes that somehow those who participate in the social graph for business reasons know what they should do, and that isn’t always the case. We all know that spamming is borderline illegal in social media. People also…
February 24, 2014
[INFOGRAPHIC]: The Chaos of Online Marketing
Here at Curatti, we have the pulse on the evolving nature of Internet Marketing and social media. There’s a lot of activity going on in this space, and it is only getting more chaotic as we speak with the forming of new companies, industries, and job titles. To help with understanding, we crafted an infographic…
February 12, 2014
Millennials, You are Your Brand
“What do you believe in?”, a fellow networker asked me at The Art of Active Networking in San Francisco. Confused, I gazed ahead, nursing my alcoholic drink while wondering what he exactly meant. A lot of people at networking events liked asking me what I did for a living, but few cared what I believed…
February 6, 2014
5 Reasons You Don’t Need to Be on Every Social Network
What if I told you that you didn’t need to have your business on Facebook? Most companies would freak out over this. It’s understandable too, because Facebook has over a billion users and is one of the largest social networks out there. But like anything, just because there is a crowd rushing to adopt something,…
January 17, 2014
Resolve to Stop ‘Marketing’ in 2014
We’re in the second week of 2014. My guess is most of our New Years Resolutions have gone back to where they were before the new year started: We’ll start them next week. Maybe next month. Nah, how about next year? Personal habits, both in the realm of business and one’s personal life are tough…
January 4, 2014
The Millennials, Their Challenges and The Opportunity
I read fellow Curatti author Cesar Romero’s latest article about the multi-generational dilemma and the opportunity there was for a generational understanding towards how millenials view their career prospects and what they are looking for in their jobs today. In reading what the media has to say about my generation these days, I think it can…
December 21, 2013
Your New Years Resolution: An Integrated Marketing Strategy
The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…
December 13, 2013
Facebook’s Ever Changing Content Carousel
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers. Companies such as Upworthy ($8 million dollar Series A in August) have led the content revolution – not creating anything new, but merely…
November 26, 2013
Why Influencers are Important For Your Brand
Saying that marketing is expensive is equivalent to beating a dead horse, but it’s the truth. With so many options today in digital, email, printing, and branding costs, just to name a few. In today’s day and age, finding influencers for your brand, either through customer acquisition or reaching out is one of the most…
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