Articles by Albert Qian

Albert Qian
August 6, 2014

A Social Media Strategy for Every Budget: Image Editing

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Pictures tell a thousand words, they say, and in the social media world these days pictures and images mean everything. Did you know that the Facebook algorithm favors images and videos over articles and status updates? As a small business owner or entrepreneur, images should be a critical part of your content strategy. Creativity is…



Albert Qian
July 10, 2014

A Social Media Strategy for Every Budget: Web Management

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Social media is important for every company, yet in the rough and tumble changing landscape it’s also important to maintain a website. While small and medium-sized businesses may find it tempting to have just a Facebook or Twitter page for their business, such an assessment is at best, foolish. Therefore any company should consider a…


Albert Qian
July 2, 2014

A Social Media Budget For Every Strategy: Analytics

With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…


Albert Qian
June 26, 2014

A Social Media Budget For Every Strategy: Content Marketing

With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…


Albert Qian
June 18, 2014

A Social Media Budget For Every Strategy: Social Media Management

With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always…


Albert Qian
June 5, 2014

Why Your Marketing Starts With a Great Success Story (Part 2 of 2)

In our previous post, we discussed how great marketing starts with a good success and outlined a few ways of how a company could tell such a story. Luckily with the invention of many different technologies as well as the Internet, success stories can be told in many different ways. Going beyond the power granted…


Albert Qian
May 29, 2014

Why Your Marketing Starts With a Great Success Story (Part 1 of 2)

Remember how excited you found yourself when you were a child and it was story time? That same notion of story time applies marketing your company as well. In the past, success stories when  published in a magazine or in a newspaper reached a limited audience. Fortunately today, the existence of social media allows for…


Albert Qian
May 8, 2014

5 Ways to Please Your CMO Using This One Easy Trick

That title got your attention didn’t it? Such as the state of the Internet these days. Content marketing, having exploded in the way that it has over the past few months, has contributed to a robotic methodology of writing blog posts much like this one. Blog posts champion the importance of giving a numerical amount…


Albert Qian
April 15, 2014

The State of Social Media: – What B2B Marketers Need to Know

It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…


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