In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING!
Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations.
According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based or static media.”
In order to encourage more shares and a larger reach follow these 9 steps to make your visual marketing strategy a success:
1. Pay Attention To What Is Currently Relevant
What’s on people’s minds, right at this moment? That’s the question to ask yourself when sitting down to create your images and video.
Take a look for example, at what is trending on your Instagram feed. This will depend on your niche, what your target market is searching for, and what your audience is sharing. As you learn about what your audience is responding to your brand will be able to create similar posts that encourage likes and engagement.
2. Share Helpful Tips and Information
Visuals that are highly relevant to your target audience are most likely to get shared.
For example, if your niche consists of young mothers, you will want to offer content that speaks directly to their pressing questions such as product safety recalls and organic baby food. Remember these three factors while developing an image or video:
- Your intended audience will always need
- Doesn’t change over time
- Delivers what you promise
The quickest way to ensure your content is not shared consists of presenting something other than what your image promises.
You may also want to read: How To Create Visual Content That Builds Empathy With Your Brand
3. Turn Complex Information Into Something That Is Visually Appealing
Do you have a long-form article you would like to re-purpose?
One approach is Infographics, which are especially useful for sharing figures, percentages, graphs, pie charts and other data of the sort that often seem to make heavy reading when presented in text paragraphs.
A visual explanation can provide a much better grasp of a topic than by mere text. You can always turn old content into a short video that can be shared on places like YouTube, Facebook, and Instagram.
4. Use Side-By-Side Comparison Charts
People love seeing different options to solve their problems through scenarios. In fact, a comparison between A and B is often what they are actually searching for.
Titles containing the “A vs. B” formula – such as “Instagram vs. Facebook” are irresistible to those searching for information on either the A or B in your title.
5. Pay Attention To Image Requirements On Each Social Media Platform
One of the biggest failings seen in automatic scheduling to multiple channels is that the wrong size of an image or video can disappear off the screen so that one has to scroll down to find it.
There are in fact specific size requirements for each social network, and adjust your content should be adjusted accordingly. There are plenty of free apps such as Canva, PicMonkey, and Over, which can help you accomplish this quickly and easily.
You may also want to read: 12 Tools to Improve Your Blogging, Facebook Advertising and Visual Content
6. What’s Your Brand Message?
Share information that no one else has yet thought of or explored that your community is still asking about. Topics that are on everyone’s mind are wonderful – just as long as you give them your own brand’s unique “twist.”
If you make a “True or False” post, for example, make sure you include both true and false examples. You don’t need to try to be too clever – people may turn away without even choosing to ‘like’ or comment on what you have shared.
7 – Try a Mix of Content
The same posts can become stale and often are passed over by your audience. Include images, videos, live broadcasts, and stories to keep things fresh and engaging.
Do they need to sort out confusing facts? Run a comparison between their two biggest interests.
Have they got a question? Answer it.
Do you need to quickly educate your target customer? Try a “Timeline” format.
Want to get the most shares and increase your audience? Pick a topic that is trending or seasonally relevant.
8. Cross-Promote Your Posts and Videos
Share your content specifically with influential people in your niche who are inside your network pointing out how this could be beneficial to their audience base as well.
Pinterest is another great place to provide more leverage for your image and video on specific, targeted boards that are relevant to your niche.
Other social networks to cross-promote your content on are Twitter, SlideShare, TikTok, Reddit, etc..
Keep an eye out for cues and opportunities to share your visuals again. And after a few weeks is a decent interval for another general share.
You may also want to read: How To Improve Your Lead Generation With Video Marketing
9. Check The Mobile View
Create your graphics and video for mobile users, and then promote them with a call-to-action that takes them to a sales page or website. Keep in mind that these can also be chosen as promoted posts for later, which will increase your followers and engagement far more than organic content will.
A successful visual content marketing campaign is an on-going learning process, especially as social networks evolve and audience preferences change. Start by creating and improving your graphics as you go along, and pay attention to which images or videos get the most response.
Featured image: Copyright: ‘https://www.123rf.com/profile_aurielaki‘ / 123RF Stock Photo
Susan Gilbert
Latest posts by Susan Gilbert (see all)
- 12 SEO, Digital Marketing Automation, and Live Chat and Chatbot Tools - January 24, 2023
- 12 Time-Saving Blogging, Newsletter Creation, and SaaS Tools - November 29, 2022
- 12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools - October 25, 2022