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Jan Gordon

Watson & Twitter: A Marriage Made in Tech-Heaven?

In a successful marriage, each partner complements the other. Recently, the hi-tech world was abuzz with the news that Watson, IBM’s AI supercomputer, was hooking up with the social media darling Twitter. Some see the pair as a match made in cyber-heaven, which will benefit marketers and small to medium-sized businesses.   But is the much…


Anastasia Ashman

What’s The True Value Of Social Networking?

You’re a leading a digital life. Do you sense that? Rather than going online to do something in particular and then going offline to where you actually live and work, the virtual world now represents a fuller picture of who you are and what you are up to. It complements and enriches and facilitates the…


Anastasia Ashman

Fill Out Your GooglePlus Profile To SEO Yourself

In this weekly series on online community building, I’ve been talking about how to appear online as the distinct entity you are using unique content, whether you’re representing yourself as an individual or as an employee of a company, or as a business. Today I want to focus for a moment where all that content might…