Content Curation – 5 Tips From Great Content Curators

194 Flares 194 Flares ×

Curatti Funnel graphic on Curatti
In an increasingly noisy world of content creation or “inbound marketing” content without curation is a rabble, a jumble of impossible to decipher DATA. Examples of content curation are easy to find:

  • Navigation on any website.
  • Finding related images.
  • Adding related links and perspective from gurus and thought leaders.
  • Responding to comments.
  • Sharing content on social media.
  • Deciding what to write about next.
  • Determining who to follow and read.
    shim
    shim

If you are an Internet marketer you are already a content curator.

You may not think of creating an email calendar, merchandising new products into groups or deciding what to buy and add to your website as “content curation”. Adding context is curating.

Internet marketers need to be a great content curators. Best way to learn how to become a great content curator is to learn from great curators. Here are 5 content curation tips learned from great curators.

Scoop.it Logo on CurattiContent Curation Lesson 1:

Gamify From Marc, Guillaume, Alley & team at Scoop.it

Scoop.it uses gamification to inspire and engage. Their gamification is subtle but highly effective. Scoop.it’s gamification takes several forms:

  • Leaderboard Comparison with other curators called MyCommunity.
  • People Sharing My Interest shows who to compare / compete with.
  • Inclusion in weekly summaries, blog posts, newsletters and content about Scoop.it.
  • Sliver and Gold “Level Up” badges.
    shim

Note how the Scoop.it team included my friend Brian Yanish’s Marketing Hits customization example. Great idea to “curate in” your customers content. Scoop.it uses Brian’s Marketing Hits example in their “create a new topic” screen:

Scoop.it Loves Marketing Hits example via Curatti

Using Marketing Hits in such a prominent place sends a powerful social signal to other curators – be like Marketing Hits. Brian modified his Scoop.it header and uses Scoop.it as his marketing company’s content hub so “being like Brian” isn’t a bad idea.

Another gamification example is Scoop.it’s MyCommunity Leaderboard. Curators see how they are doing vs. other curators with slightly more or less views:

Scoop.it My Community gamification example Curatti

Scoop.it’s MyCommunity shows if my content is slow today or its a slow day for all curators in my group (happens especially when there is a big event). Scoop.it’s MyCommunity shows curators whose content is exploding. Always a good idea to investigate curation explosions.  MyCommunity is a motivational tool too. Seeing my Scoop.it’s “views” exceed 100,000 recently was exciting.

Seeing curator numbers for those around me keeps me motivated too.

At first Scoop.it showed everyone. Knowing Robin Good has 891 views today could be demotivating, so Scoop.it changed the chart. Now they show curators immediately above and below. Scoop.it is very careful about who sees what and when. Their subtle gamification keeps curators curating and visitors coming back for more.

Example of Scoop.it’s level up badges awarded by recommendations from visitors and fellow curators:

Scoopit Badge Up Example on Curatti

 Me (Martin Marty Smith) on Scoop.it.

Brian Yanish on Curatti link Content Curation Lesson 2:

Customizing tools and social nets from Brian Yanish

Brian’s Marketing Hits is one of my favorite Scoop.it feeds. Brian is a great content curator. Marketing Hits shows what use of Scoop.it’s API (Application Program Interface) and customization tools can do. Customization makes Brian’s Scoop.it look like branded content:

Brian Yanish Marketing Hits on Curatti

Visit Marketing Hits to see how well Brian’s Scoops blend into his branding. Note the Call-To-Action and subscription form on Brian’s Scoop.it page. Brian knows how to move value from a social net to “owned” digital assets!

jan L Gordon on CurattiContent Curation Lesson 3:

Create Owned Sites Like Jan Gordon’s Curatti.com

Jan’s creation of Curatti is another important content curation tip. Content curators must use a group of tools and social networks. Social networks create “commons”. Commons such as Facebook want and need User Generated Content (UGC). Most platforms trade user generated content, content that helps them scale, instead of charging fees.

Facebook is “free”, but information provided becomes Facebook’s currency. Scoop.it is free to use up to a point. “Business” users of Scoop.it gain more features and agree to pay a monthly fee. Jan’s helpful curation in Scoop.it and other social nets built a strong following.

Creating Curatti.com moves value Jan built in Scoop.it and other social networks to something she owns.  As long as YOUR content lives on THEIR network they make most (if not all) of the money! Content curators should do what Jan is doing – move value from social nets and tools to owned and cool digital properties such as Curatti.com.

Robin Good & Cristina Pratas link on Curatti

Content Curation Lesson 4:

Curate What You Love from Robin Good and Ana Cristina Pratas

Robin Good loves new cool tools. Ana Cristina Pratas loves education. Both Robin and Ana Cristina have over 1M views on Scoop.it. A million views means hundreds of people make it a point to discover Robin’s latest cool tool reviews (not the only thing Robin curates) and Ana Cristina’s thoughts on education daily. How can YOUR curation achieve so much?

Curate what you LOVE.

You don’t have to be an expert. Curation can be a great way to LEARN too. As you learn visitors and followers will enjoy taking the journey with you. Love is contagious online. When you love something it’s easy to put in time needed to learn more about two things simultaneously – the subject you love and how to curate.

Cendrine Marrouat on Curatti

Content Curation Lesson 5:

Curate across platforms Cendrine Marrouat

Cendrine is a great and prolific journalist, blogger and curator. She demonstrates the importance of curating content consistently across tools, social networks, blogs and websites:

Cendrine’s Blog / Website

2nd Blog / website SocialMediaSlant.com

Twitter

Gplus

Facebook

Pinterest

LinkedIn

Cendrine’s Daily Paper.li

Cendrine on Scoop.it

Cendrine’s ebook on Amazon

Cendrine on SlideShare

Cendrine on Tumblr

Cendrine’s guest posts on Examiner.com

Summary

If you are an Internet marketer you need to be a great content curator. Become a great curator by:

  • Stealing gamification from the team at Scoop.it
  • Customizing like Brain Yanish’s Marketing Hits
  • Borrow our host Jan Gordon’s intelligent build of “owned content”.
  • Curate what you love like Robin and Ana-Cristina.
  • Curate across the tapestry of tools, social nets and platforms we need to make content curation work like Cendrine Marrouat.

shim

Oh, and remember best way to learn anything is to study the leaders, artists and curators who excel such as Marc, Guillaume, Alley, Brian, Jan, Robin, Ana-Cristina, and Cendrine.

194 Flares Twitter 60 Facebook 36 Google+ 47 Buffer 11 Pin It Share 7 LinkedIn 33 Email -- 194 Flares ×
The following two tabs change content below.
Passionate cancer survivor, Internet marketer and former Director of Ecommerce who believes in Margaret Mead's quote, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." Glad to be an "Editor of Chaos".

Comments

  1. Wow, Martin, what an honor! Thank you SO much.

    All the people you mention are among my favorite curators (just like you are). I learn daily from them all.

    • Agreed Cendrine. Easy to write about this group since you are all such generous “deep expert”. Thanks for all of your help over the years! I’ve learned so much from everyone mentioned in this post thanks to Marc and Guillaume asking me to play with their new car (Scoop.it just out of beta). Wonderful experience. Thanks. Marty

  2. Marty, Love your article! Thank you for including me in this amazing group of curators. I’m always learning from you. The way you bring different pieces of information together around a particular theme is the work of a very innovative curator. You are definitely one of a kind, so great to have you on the Curatti team as one of the “Editors of Chaos” keep up the great work!

    • Thanks Jan. Glad to be an Editor of Chaos. Innovation in content curaton is a must these days. As Guilluame noted recently and as Eric Schmidt so famously noted several years ago – content is exploding. Schmidt noted we produce as much content every 2 days as from the “dawn of man up until 2003″. Guillaume noted that there is so much content curation becomes more important than creation. Your Curatti “Editors of Chaos” pays homage to both ideas. I left out Maria Popova, uber-curator of brainpickings.org, but she taught me to not limit curation to the obvious. Popova finds common threads she loves in anything and everything and she is a tireless curator, reader and contributor. She is an Editor of Chaos too :). Appreciate your nice note and all the hard work it took to create Curatti.com. TY Marty

  3. Thanks all, the Scoop.it team and the specialists
    After the lessons, users will be rewarded by the building of a database of specific and evaluated information, archived in Scoop.it cloud and searchable!
    better than boxes of xerocopies

Speak Your Mind

*

194 Flares Twitter 60 Facebook 36 Google+ 47 Buffer 11 Pin It Share 7 LinkedIn 33 Email -- 194 Flares ×