4 Reasons Not To Use Facebook Live (Although You Really Should!)

A little light-hearted read for Holiday Monday (in the USA and UK)..... Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a bunch of these videos popping up in your own Facebook news feed. And, if you follow me on Facebook, you know I’m loving the Facebook live videos too. I could go on and on about how … [Read more...]

How To Find YOUR Best Time to Post on Instagram

Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Yes! Oh, good. You’re going to love this post! ? What’s the best time to post to Instagram? I seriously get this question all. the. time. And then I get it again. Look, I understand. It’s a completely valid question and I know why you want to know. You want to make sure that your Instagram content is going out at the best time to reach … [Read more...]

8 Lessons Learned From My Launch That Can Help You

One of the things I love to do with my blog is to share my real experiences with things that you too are likely to encounter. And that’s what this post is all about! You likely know by now that I recently launched a new Instagram marketing community, called Jenn’s Friends. And this was honestly the first time I ever really launched something. Yes, I’ve written books or added new services in the past but I kinda just put them out there. I might have teased their release a little and done a … [Read more...]

16 Tips to Dominate Social Media Now!

Now that 2016 is well under-way, it’s a great time to take stock of take stock of the social media landscape and look ahead to the endless possibilities of the future. You’ve seen all the “success stories” – talking about their exponential growth, sure-fire tricks, and guaranteed business propulsion tactics. Why can’t you do that? What are they doing that you aren’t? Is social media going to be the silver bullet that rockets you to success this year too? To be honest. Probably not. Most … [Read more...]

Focus Your Business With A Solid Social Media Strategy

As we approach the end of another year, many business owners are reflecting on the past year and analyzing their marketing efforts. You’re probably one of them. If you’re not, you should be! And one of the things you should be looking at is your social media strategy. How well did social media perform for your business this year? Did you see the results you expected? Do you wish you had seen better results? There is one clear cut solution to ensuring you see tangible, better results next … [Read more...]

4 Ways To Drive More Opt-Ins From Facebook

How’s your Facebook page working for you these days? Is it driving traffic to your website? Or bringing you the opt-ins and revenue generating leads that you want? You know you need a Facebook page. In all reality, a Facebook page today is like a Yellow Pages listing 10 – 20 years ago. It’s inevitable. You need one. But with constantly declining reach, huge pressure to run ads, and a highly saturated platform, are you seeing the results you want? You probably aren’t. And you’re not … [Read more...]

Here’s How to Organize Your Content for Instagram

The reality is that Instagram is supposed to be “instant”. We’re supposed to share spontaneous and exciting moments of our lives to Instagram as they happen. But, let’s face it, if you’re reading this, you’re using Instagram for marketing and for your business. So, while those “instant” moments are great, and we’d like to incorporate as many as possible, chances are most of your posts are planned, staged, edited, and scheduled for strategic purposes. But if you’re doing this, you probably … [Read more...]

Three Myths Around Social Media Marketing

All of the blog posts I write are dedicated to the power of what social media CAN do for your business. And if you’ve been reading this blog for more than a couple posts, you know I love social media and the impact it can have on a business. But, despite all that, there are three things that social media will NOT do for your business. Whether it’s talking to a business owner or reading a post somewhere, inevitably, some people think that social media will be their instant cure-all to fix all … [Read more...]

Live Streaming Videos: The Newest Social Media Trend

Chances are by now, you’ve heard of at least one or both of these new social media apps: Meerkat and Periscope. Both of these live streaming video apps have taken the world of social media by storm. It was all anyone was talking about recently at Social Media Marketing World. And I’ve seen blog post after blog post on these topics. Which is why I debated writing about this. Because everyone seems to be. But, I know I promise you my honest opinions on “Trends” so it seems only fair that I … [Read more...]