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Nathan Sykes

From Alexa to Podcasts: The Power of Voice in Modern Marketing

The Power of Voice in Modern Marketing

Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably…