Archives

Michael Spicer

10 Marketing Lessons from Apple [Infographic]

Marketing Lessons from Apple

You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where


Cendrine Marrouat

4 Tips to Craft a Winning Unique Value Proposition

In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include