David Gutierrez

B2B Content Marketing Tips to Reach Out to a Wider Audience

B2B Content Marketing Tips

We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…

Susan Gilbert

Focus on Topics, not Keywords

Topics, not Keywords Equals Success for Your Website If you are still using 2010 tactics that include heavy usage of keywords in your content, my guess is that your website doesn’t rank like it used to. In order for your business to rank these days you can’t use theĀ  old SEO model for your content.…