The Curatti Lead Generation Roundup
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] For Curatti’s very first expert roundup, we thought we’d start with one of the more important topics in marketing. To state the blindingly obvious, all businesses want sales. And in order to make those sales, they need leads! Lead Generation, and it’s digital cousin, Inbound Marketing are…
Customers Are Still The Best Source For Buyer Insights
In this article, Tony Zambito discusses how companies may be ignoring their customers in their rush to ever more sophisticated data. Surely, the best buyer insights still lie with the buyers themselves? It is another thought-provoking installment in our “Great Articles You may have missed” series. The Best Source For Buyer Insights In the past…
Power Your Account Based Marketing With Buyer Insights
In this article, Tony Zambito shows us how Account Based Marketing (ABM) is not actuallty new. Rather, it is a rehash of an older form of marketing. It is another installment in our “Great Articles You may have missed” series. What Is Account Based Marketing? Every couple of years, a new acronym or buzzword takes…
3 Major Forces Shaping The Future Of B2B Marketing
In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part,…
Why Your B2B Buyer Insights Need An Overhaul
Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge. In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,…
How The ‘Content Illusion’ Is Leading Marketing Astray
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…
6 New Approaches To Understanding Customers
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
Why Context, Not Content, Is King In Marketing
This piece from Tony Zambito starts off the new year with the basics of what Curatti is actually all about. Context is the differentiator in Content Marketing. This is another installment in our “Great Articles You may have missed” series. Context Is King The transformation to a digital economy has shifted behaviors considerably in the…
Understand The Intent and Goals Of Buyers: Transform Marketing
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between…
Use Buyer Persona Research For Content Personalization
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for…
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