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Jenn Herman

Here’s How to Organize Your Content for Instagram

Organize

The reality is that Instagram is supposed to be “instant”. We’re supposed to share spontaneous and exciting moments of our lives to Instagram as they happen. But, let’s face it, if you’re reading this, you’re using Instagram for marketing and for your business. So, while those “instant” moments are great, and we’d like to incorporate…


Ileane Smith

Savvy Podcasting Tips for Small Business Owners

Savvy Tips From the Pros to Market Your Small Business Through Podcasting According to The Infinite Dial, a research study from Edison Research, 39 million Americans listened to a podcast in the last month. Podcasts reach an engaged audience who have easy access to listen on demand on their mobile devices and in their cars.…


Martin (Marty) Smith

The New Ecommerce: Current Best Practices

Tomorrow's Ecomerce graphic

From Tomorrow’s Ecommerce: Designing Tomorrow’s Ecom Website Today Haiku Deck The Haiku Deck above is about the New Ecommerce. We’ve written (or are writing) three blog posts to support trends we see in the new ecommerce including: I: Current Ecommerce Best Practices (you are reading this :). II: Rise of the Social & Mobile Web…


Martin (Marty) Smith

Crowdfunding Million Dollar Balloons, Majestic SEO & Curagami

Bag O Balloons Kickstarter Project image & link

A Kickstarter How To… Will Bag O Balloons Reach $1,000,000 in Kickstarter Support? I shared Ethan Mollick’s Dynamics of Crowdfunding Kickstarter study with Allison Phalen from the Charlotte based Command Partners tonight. Not much Mollick can teach Command Partners based on Bunch O Balloons. Bunch O Balloons is an ingenious idea. Fill up 100 water balloons…


Martin (Marty) Smith

What Is A MacGuffin & Why Web Design Needs To Include Them

MacGuffin Thumbnail Hitchcock

Film MacGuffins I’ve been fascinated with the idea of MacGuffins and how the idea translates to websites. Here is an explanations of a film MacGuffin, an idea created by Alfred Hitchcock: One of the most oft-used and well known plot devices in Hollywood movies is the “MacGuffin,” the object that drives the story forward and…


Martin (Marty) Smith
Red Bull Stratos Curatti

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol).  Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his…


Martin (Marty) Smith

5 Easy Steps To EPIC Content Marketing

5 Easy Steps To EPIC Content Marketig Cover on Curatti

Content Marketing In Chaos The good news is everyone believes in content marketing. Bad news is everyone believes in content marketing. Bad news because when marketers pile on quality goes down, noise goes up and getting your message heard is harder. If you are a late convert to content marketing you may be able to…


Martin (Marty) Smith

Internet Marketing’s 3Cs: Content, Community, Conversion

Internet Marketing's 3Cs graphic on Curatti

Hardest Thing You Will Ever Do Imagine the hardest thing you’ve ever done.  Riding a bicycle across America in the summer of 2010 was the hardest thing I’ve ever done. Martin’s Ride To Cure Cancer raised almost $30,000 for cancer research, was an amazing adventure and one of if not THE hardest thing I’ve attempted.…



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