Why Smart Companies Put People Before Profits
By Greg Satell In the go-go eighties, “Chainsaw” Al Dunlap’s enthusiasm for aggressive cost cutting and massive layoffs made him a corporate superhero. His subsequent indictment and conviction on fraud charges led business people to question his character, but not necessarily his methods. Poor Al would never survive as a CEO today. Social media would…
The Importance of Turning Your Brand Into A Movement
By Greg Satell Digital technology has changed marketing to such an extent that most brands still struggle to adapt. What once was a massive land war in which the biggest army had a distinct advantage, has become more like a guerrilla insurgency. To win now, you have to own the villages. Pepsi was one of…
