Susan Gilbert

Use These Methods to Keep Your Target Market Research Fresh

Target Market Research

An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…

Susan Gilbert

Get Inside Your Customer’s Emotions through Psychographic Marketing

What is Psychographic Marketing? While demographics, age, career, and more are all essential data, your marketing is further enhanced by gaining insight into their emotions and needs which is called psychographics. Would you like to better understand your business’s target market? The age of psychographic research is upon us as social media has transformed the…