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Lisa Sicard

What Will Make You See You Need Social Media Today?

Are you on Social Media today?

Editor’s Note: Our regular readers will, of course, be fully aware of why people need social media today. However, all will know a lot of hold outs. This article is for the people you know, who remain steadfastly against social media… Why You Need Social Media Today A few weeks ago, Debbie contacted me. ¬†She…


Ron Sela

What You Need to Know About Social Media Sentiment Analysis

Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means…