Do We Really Still Need Hashtags on Facebook?

When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
Commitment: The Cornerstone Of Social Media Success

I’ve spoken to them all. From those who don’t want to spend a penny on social media marketing to those who just want to throw money at it. Of course, there are many who get it, but there are more who don’t. The cost of social media marketing is about more than just the dollars…
9 Characteristics Of Human Marketing

By Robert Caruso There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising…
Social Media Insights and Monitoring on a Startup Budget

By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…
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