Are You Ready to Handle Social Customer Service Rants?
We’re currently having a very hot summer in Italy. Many people are complaining about it but, even if temperature became cooler, I’m sure that some of them would simply switch to another topic. Like it or not, some people just like complaining. However, when it comes to social customer service, you have to deal effectively also with…
How to Ignite Trust with Social Customer Service
This week I’ve written a lot. I mean, as a blogger, I write everyday. But in the last few days, I did some extra as a contributor, and that makes me always happy. In fact whenever we’re asked to take part in someone else’s project – provided we find it interesting – we feel very…
Bridge the Relationship Gap with Social Customer Service
Communication is not easy by nature and you may think that social networks make things complicated. As for customer service, it is difficult to be effective when we try to convey our message, since communication is not math and that’s for sure. Nevertheless it’s not a mission impossible and the good news is that, if…
7 Steps to Avoid Social Customer Service Pitfalls
Business is like health; as long as we have it we tend to take it for granted. Only when something seems off, do we suddenly re-evaluate our vital routines. The fear of missing what we really care about is an alarm bell that should awaken our minds. As for business, negative events that may occur are…
How To Turn Social Customer Service Issues Into Assets
Delivering excellent customer service via social networks is not childs play. You need to re-think and adapt procedures in order to integrate social customer service into your organization. Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers.…
The Social Customer Service Era
How did we get to this point? I mean, why do people prefer online independent reviews rather than brands ads? The harsh truth is that… Advertising is no longer credible Wait a moment, don’t shoot the piano player! Advertising is essential to promote your products and services, but it is no longer credible; it’s just…
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