Storytelling with Snapchat and Periscope
By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories. Technology and social media are amazing channels for brand storytelling but brands must first have a compelling story then understand and embrace the community. …
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
The State of Social Media: – What B2B Marketers Need to Know
It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…
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