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Susan Gilbert

Why Social Signals Are Important To Search Engine Ranking

Social Signals

Does Google search factor in our social media activity? Currently, their algorithm does not directly measure your networks. But it does pick up on social signals, which are generated from conversations, shares, retweets, and content. Any links that are included with your marketing have the potential to be clicked on and shared. Thus, they create…


Helga Moreno

Your Authoritative Link Building Guide (Courtesy of Ahrefs)

Your Authoritative Link Building Guide

As you have already understood, we are going to talk about links. The formula is simple: everybody who wants to rank high in Google has to build links. Why? Because Google, as well as other popular search engines, view them as one of the prime indices to rank web pages. You have probably studied tons…


Emma Miller

How to Get Back on Your Feet Once Your Google Rankings Drop

Google Rankings Drop

The long-term effects of your SEO campaigns can sometimes be quite unpredictable. You might’ve actually done everything just right and climbed the SERP ladder. However, with SEO, you never really know what happens next. So, if your rankings suddenly drop, you need to act quickly and remedy the problem right away. There can be numerous reasons…