The State of User Experience (UX)
In today’s digital era, it’s not a stretch to expect every business to understand the importance of user experience (UX)–especially as it relates to your company website. A well-designed and mobile friendly website is, quite simply, table stakes in today’s Internet-fueled world. When talking about your website, consider this: 96 percent of the time a…
Understanding The Psychology of the Web Searcher
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking…
Millennials Are Reshaping Work – Here’s How
By Shelly Kramer Further confirmation, if it were needed, that the millennial generation is dramatically reshaping the world of work has emerged from a recent report. This time though, the global nature of the research has not only reinforced many of the most common assumptions about millennials and work, but has also revealed that in…
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