Is There Truly An Ideal Article Length? We Think Not!
Let’s Finally Put the Ideal Article Length Debate to Rest When it comes to marketing to the B2B crowd, what is the ideal article length? This is a question that has plagued marketing writers since blog posts became a thing. Some say longer posts are king while others say shorter posts reign supreme. Who’s right?…
Is ‘Information Overload’ a Myth?
The History Of The Theory of Information Overload First, let’s talk about the historical precedence of the information overload theory. I imagine the 2nd day after we emerged from caves, one caveman grunting to the other that there was just too much stuff to process to survive for him to go on. Luckily for us,…
Is ‘Content Shock’ Just Another Scare?
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…
Do Your Marketing Messages Get Lost in all The Noise?
If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…
