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Ann Smarty

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…


Ann Smarty

How to Create a Successful Expert Roundup Article

Expert roundup articles have been around for ages but they have been increasingly popular lately. In a Huffington Post opinion piece written by James Parsons titled “Will Expert Roundup Posts Ever Lose Their SEO Value?”, he points out the pros and cons of this style of content. To me, it read like it was trying…