Susan Gilbert

8 Low-Cost Publicity Tactics for Your Business

8 Low-Cost Publicity Tactics For Your Business

As social media becomes more of an advertising platform, businesses are struggling to find organic and cost-effective online tactics in order to build their brand. A common misconception is that you need to have a large budget to grow your business faster. The truth is, if you’re willing to put a little time and effort…

Susan Gilbert

Do Press Releases Still Work for Business?

Press Releases

In addition to building a brand on social media, press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. A press release is simply a newsworthy story about you or your business. Reporters might want to print your press release or they may be…