Alice Elliott

Could AI Be Better Than Humans At Recruitment?

AI Recruitment

Just to let you know from the outset, recruitment is not my usual subject. However, my interest in AI certainly is very real! I can see how a very large corporate identity, which regularly recruits a lot of new candidates every year, would be drawn to using AI. The process is time-consuming, costly, and frustrating.…

Albert Qian

Your New Years Resolution: An Integrated Marketing Strategy

The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…