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Shane Barker

Everything You Need to Know About Personalized Marketing

Personalized Marketing

Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…


Sophorn Chhay

Use Mobile Marketing Automation to Cultivate B2B Relationships

Mobile Marketing Automation

When it comes to B2B marketing, having a mobile presence is simply a necessity. The number of smartphone users has now passed 68% of all American adults. And 82% of executives believe their company‚Äôs mobile apps are essential to their business practices. B2B marketers work hard to run effective campaigns, but often struggle to know…