Personalization and 5 Other Ways to Master Your Social Selling
Editor’s note: We know that many regular Curatti readers have already mastered social selling. This is for those who either haven’t yet taken the plunge or feel that their approach needs some tweaking: Many businesses rely on a sales team or even lead-nurturing social campaigns to gain prospective clients or buyers. However, social media can…
Everything You Need to Know About Personalized Marketing
Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…