Personalization and 5 Other Ways to Master Your Social Selling
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Editor’s note: We know that many regular Curatti readers have already mastered social selling. This is for those who either haven’t yet taken the plunge or feel that their approach needs some tweaking: Many businesses rely on a sales team or even lead-nurturing social campaigns to gain prospective clients or buyers. However, social media can…
Everything You Need to Know About Personalized Marketing
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Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…