Archives

Jan Gordon

Attract An Audience With Content People Actually Want

By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…


Jan Gordon

How to Remain Human with Technology

By Michael Brenner   Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…