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Simki Dutta

5 Ways to Create a Data-Driven Content Strategy and Boost Growth?

Data- Driven Content Strategy

If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over.  One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data.  The content you create needs to deliver…


Avinash Nair

7 Indispensable Tools For Being a Proactive Entrepreneur

A successful entrepreneur dons many hats, especially while leading a startup towards success. Read managing expenses, recruiting a fab team, addressing the pros and cons, shuffling multiple tasks and so on and so forth. But before anything else, they need to be proactive, which means “to create or control the situation by causing something to…