Shelly Kramer

Post-Sale: The Best Time to Build Customer Relationships

When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…

Daniel Newman

Building Trust With Content Marketing: The Basics

 5 Ways To Build Trust With Content Marketing  How to ensure content marketing gets through the online noise. If you stop to consider the fact that there are 347 blog posts created every minute, you will probably come to the conclusion that we have entered the age of information overload. Beyond blogs, there are videos,…