Shelly Kramer

Measure the Effectiveness of Your Content: Here’s How

Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for senior leaders, assets like white papers and webinars for use in your lead generation efforts, email newsletters, case studies, infographics, videos or podcasts, content feeds…

Jennifer Hanford

How Do You Measure Social Media Impact?

Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience positive results with their online marketing efforts. Using social media as a way of making solid connections and developing relationships with their followers is…