Martin (Marty) Smith

Use A ‘Blue Ocean Strategy’ To Soar in 2014

Cirque du Soleil blue ocean swot

Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. Cirque du Soleil shifted circus to mean: Acrobats and choreography. Lavish sets and music. Thrilling stunts. Current cultural branding (Beatles Love, Michael Jackson). Massive product development…

Martin (Marty) Smith

Is Ecommerce Stuck In The Mud?

Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud. Holiday 2013 merchandising was flat, uninspired and not original or festive. and Williams-Sonoma created Holiday 2013 bright…

Martin (Marty) Smith

Websites vs. Blogs – Which One is Better and Why?

Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…

Martin (Marty) Smith

How to Leverage the Social Mobile Marketing Paradox

Marketing Paradox Today’s good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points. The bad news is every company, brand and personal brand has exponentially more touch points. Gatekeepers ruled the world. New York Times editors decided what we read. CBS, NBC and ABC…