How B2B Buyers Have Been Forced To Evolve [Infographic]
You’re probably reading this sentence on your smartphone – possibly on a morning commute or enjoying your lunch break. One day, you put down the newspaper and decided that you’d consume the bulk of your information through this handheld item. Unsurprisingly, you weren’t the only one to do this. As technology continues to impact our…
How to Use Psychology to Improve Your Digital Marketing Campaigns
As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand…
7 Psychology Facts That All Social Media Marketers Should Know
Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…
