How to Create an Efficient Marketing Plan
Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of a marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing a very…
Here’s How To Win The Battle For Customer Attention
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
