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Andre Oentoro

6 Video Marketing Mistakes You Should Avoid to Get Better ROI

Avoid These Video Marketing Mistakes

Video marketing utilizes conventional marketing copy and turns it into engaging video content that people love. Marketers have used this strategy to increase their conversion rates effectively. Video marketing is an ideal strategy for online campaigns. That’s because 82% of internet traffic is now equipped with video content, suggesting that more people consume videos compared to…


Qhubekani Nyathi

9 Easy To Fix About Page Mistakes Costing Your Brand

Truth be told, most businesses About Us pages suck. That’s unfortunate, to say the least, as the About Page is the second most popular page on a website after the home page. In a recent usability study conducted by KoMarketing, 52% of respondents said they want to see “About” information on a home page! If…