How B2B Marketers Can Help Buyers Achieve Their Goals
Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as…
Marketers: Rethink The Customer Decision Journey
In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…
Look At The World Through The Eyes Of Your Buyers
By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park. It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces. Having fun with facial and body gestures to make myself look even more different. Companies today,…
How Powerful Brands Build Robust Communities
For the modern marketer, tactics have evolved. What was once a one-trick pony has now evolved into a multi-directional experience. Marketers must understand how to leverage social media, community management, email, live events, and blogs into their marketing mix. The modern marketer understands the needs of their audience. In a noisy world where consumers are…
Social Selling: Find A Way To Their Heart
I was enjoying the warmer weather in Chicago this past weekend and was listening to “Find A To My Heart” by Phil Collins and these lyrics resonated in how I build trust and relationships with my prospects, clients, and all my friends on social media. Effective B2B Social Selling must appeal to the buyer with…
The 2015 Social Media Prediction Nobody Has Covered Yet
With our New Year’s Day hangover now complete, social media and digital marketers are ready to begin the year. While business for most begins again Monday, social media marketers have been feverishly at work, recapping the past year and predicting what’s to come. Let’s take a look at what marketers – who shall remain unnamed,…
How to Maintain and Scale Web and Content Traffic
By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…
Why Content Marketers Have To Think Like Publishers
By Greg Satell In 2010 Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast. Unfortunately, as this HBR case study points out, it was an abysmal business failure and…
Why Marketers Should Stop Expecting Their Content To Go Viral
The following article is republished with permission from Michael Brito: Marketers: Stop Expecting Viral Content Marketers: Stop Expecting Viral ContenThe following article is republished with permission from Michael Brito: Marketers: Stop Expecting Viral Content Expectations are a part of life. They play a critical role in relationships, life events, job performance, sports and yes, even…
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