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Kevin George

9 Advanced Email Personalization Techniques to Woo Your Subscribers

Advanced Email Personalization Techniques

Personalizing emails using your subscriber’s first name? Great. But did you know that it’s not enough anymore? Visualize yourself in the shoes of your subscriber – You are surfing through your crowded inbox, looking for the elusive email meant for you. Amidst the ocean of generic subject lines and monotonous greetings, one email stands out…


Al Gomez

4 Location-Based Technologies For Mobile Marketing

Location-based Technologies

The number of mobile phone users worldwide is forecast to surpass 5 billion by 2019. More and more people are becoming dependent on their mobile devices to find information or simply entertain themselves. It has become an essential part of many people’s lives. This dependency has given rise to the growth of mobile marketing. Businesses…