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Jan Gordon

How to Take Your Content Marketing Up A Notch

By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…


Jan Gordon

This article is republished here by permission of Lee Traupel   It’s a noisy world, your marketing resources and headcount are limited and in some case, you’re still defining who your customers are. How Marketing is being Redefined in Real Time 50% or more of your customer engagement will be on smartphones in next 12…