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Dan Smink

How to Use Social Media to Improve Link Building

Social Media can Improve Your Link Building

Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building strategies that work in unison. In turn, these could deliver increased site visits, brand awareness, authority, engagement, and sales. So, despite what you might…


Evelyn Johnson

These Four Link Building Strategies Can Backfire Badly (Do this Instead)

Link Building Strategies

Back in the day, link building was extremely simple; you needed to maximize external links. It didn’t matter whether you bought these or got them through an exchange, more links meant better ranking on Google. But things have changed over the years. The algorithms that determine the fate of webpages are now much more sophisticated.…