Content Curation: A Case Study in Doing It Right
Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…
5 Story Secrets For Content Creators: Standing Out From The Crowd
Creating and sharing stories in your content strategy is critical for business success. And you will find lots of articles on the web about how to craft stories. There are plenty that will focus on story structures, story elements, and story diagrams. None of this will guarantee that you’ll actually create a compelling story, however.…
Get Funny! Using Humor To Boost Shares + ROI
That cartoon cracks me up! We face this all the time — whether we are making a sale, going for a job, or networking. I also use this quip: “A personnel manager was interviewing a guy for a job. “How long did you work at your last company?” “65 years.” “65 years!!?? But you don’t look…
7 Best Posts on Creating Content for Emotional Engagement
Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go down that road! Yet it happens too easily. Any content you create needs to connect and emotionally engage your audience…
How to Find + Tell Awesome Customer Stories
Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories. Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But…
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
Want impact? Create Your Brand Story.
When blogging and curating, sharing your relevant and inspiring stories keeps you at the top. Over time, this generates your distinctive brand narrative. Your distinctive brand narrative is your unique voice in the world. It is how you distinguish yourself from others. Your brand narrative helps mold and shape not only how you conduct your…
Create an Impact Through Curation – Here are the First 6 Steps
Yikes! There are about 20 steps to curate quality content. But never fear — they don’t all apply at once thank heavens! Or we’d never get anything else done. I want to make it really easy for you – because it can be. If you know what to pay attention to. Once you know what to do,…
How Can Curation Tell Your Story? 6 Steps to Finding Your Voice
Someone asked me recently, “I want my curation to be telling a story. How do I do that?” Yikes! Curation is telling a story??!! I had to laugh because I’d not considered it in that way – even though my expertise is in business storytelling. And yes, my curation does tell a story! Once I…
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