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Aaron Wittersheim

The Critical Importance Of Lead Validation [Slideshare]

Lead Validation

The lead generation product you use is hiding something from you. Do you really know if it’s telling you the truth? Can you trust what the numbers tell you about how many potential new customers it’s generating? Most lead generation websites have a dirty little secret, but it’s not their fault. There is a way…


Martin (Marty) Smith

Internet Marketing’s 3Cs: Content, Community, Conversion

Internet Marketing's 3Cs graphic on Curatti

Hardest Thing You Will Ever Do Imagine the hardest thing you’ve ever done.  Riding a bicycle across America in the summer of 2010 was the hardest thing I’ve ever done. Martin’s Ride To Cure Cancer raised almost $30,000 for cancer research, was an amazing adventure and one of if not THE hardest thing I’ve attempted.…


Martin (Marty) Smith

Websites vs. Blogs – Which One is Better and Why?

Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…